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| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  UX Research First-click Testing |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 20-35 min | 1-2 Tage | 25-40 min |
Participantsdifferent | 1-6 | 1-5 | 10-30 | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Click Heatmap, Success Rate, Design Recommendations | Learning Card with evidence and next action |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | UXNavigationFindabilityValidation | ExperimentsValidationDiscoveryLearning |