View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  Facilitation Alignment Mapping |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 20-35 min | 1-2 h | 25-40 min |
Participantsdifferent | 1-6 | 1-5 | 4-12 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Alignment Map, Open Issues, Decision Questions | Learning Card with evidence and next action |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | AlignmentStakeholdersStrategyFacilitation | ExperimentsValidationDiscoveryLearning |