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| Criterion |  Growth A/B Testing |  Business Strategy Strategy Map |  Product Discovery Test Card |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 2-4 h workshop plus review | 20-35 min | 25-40 min |
Participantsdifferent | 1-6 | 4-10 | 1-5 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Strategy Map, Objective Set, Cause-Effect Hypotheses | Test Card with a pre-set threshold | Learning Card with evidence and next action |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AlignmentExecutionGoalsCausality | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |