View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth A/B Testing |  Agile Start Stop Continue |  Agile Starfish Retrospective |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 3-12 | 4-12 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Start Stop Continue Board, Improvement Actions | Starfish Board, Practice Changes, Experiments | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RetrospectiveImprovementTeamReflection | RetrospectiveImprovementExperimentsTeam | ValidationExperimentsDemandGrowth |