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| Criterion |  Growth A/B Testing |  Agile Start Stop Continue |  Growth Growth Experiment |  Agile 4Ls Retrospective |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When a sprint should not only be assessed but also learned from, it captures experience in clear learning categories. It records what worked, what's missing, and what should run differently next time. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 1-2 Wochen | 45–75 min |
Participantsdifferent | 1-6 | 3-12 | 1-6 | Team members involved |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Start Stop Continue Board, Improvement Actions | Experiment card, Result summary, Next bet | 4Ls Board, Learning Themes, Improvement Actions |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RetrospectiveImprovementTeamReflection | MarketingGrowthExperimentsLearning | RetrospectiveLearningReflectionTeam |