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| Criterion |  Growth A/B Testing |  Product Discovery Smoke Test |  Business Strategy Strategic, Tactical and Operational Planning |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | It places decisions and artifacts at the right level. Strategic planning clarifies direction, tactical planning translates it into programs, and operational planning steers concrete processes. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | 90-180 min | 30-60 min |
Participantsdifferent | 1-6 | Nutzertraffic | 4-12 | 1-5 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Planning Levels Map, Cadence Model, Planning Artifact Inventory | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | CadenceGovernanceExecution | ExperimentsValidationDiscoveryHypothesis |