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| Criterion |  Growth A/B Testing |  Product Discovery Smoke Test |  Facilitation Nominal Group Technique |  Facilitation Dot Voting |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | 60-120 min | 5-15 min |
Participantsdifferent | 1-6 | Nutzertraffic | 5-12 | 3-20 |
Formatdifferent | Async | Async | Workshop | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Ranked Ideas, Clarified Options, Group Priority | Ranked list, Consensus signal, Shortlist |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | FacilitationPrioritizationVotingInclusion | FacilitationVotingConsensusPrioritization |