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| Criterion |  Growth A/B Testing |  Product Discovery Smoke Test |  Innovation Lean Startup |  Business Strategy 5-Minuten VC-Check |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | Wochen bis Monate je Lernzyklus | 5-15 min |
Participantsdifferent | 1-6 | Nutzertraffic | 2-8 | 1-5 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | LeanStartupValidationMVP | StartupValidationCompetition |