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| Criterion |  Growth A/B Testing |  Product Discovery Smoke Test |  Innovation Crazy 8s |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | 1-5 Tage | 8-15 min | 1-5 Tage |
Participantsdifferent | 1-6 | Nutzertraffic | 1-10 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Sketch Set, Idea Shortlist, Direction Options | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | BrainstormingSketchingSpeedDivergenceDesign sprint | ValidationExperimentsDemandDiscovery |