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| Criterion |  Growth A/B Testing |  Operations Root Cause Analysis |  Product Discovery Smoke Test |  Operations 5 Whys |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 1-4 h | 1-5 Tage | 15-30 min |
Participantsdifferent | 1-6 | 3-8 | Nutzertraffic | 2-6 |
Formatdifferent | Async | Workshop + async | Async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Problem Statement, Cause Hypotheses, Confirmed Causes, Action Plan | Interest Metrics, Conversion Signal, Learning Note | Root cause notes, Countermeasures |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Root causeProblem solvingQualityIncident | ValidationExperimentsDemandGrowth | Root causeIncidentLeanProblem solving |