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| Criterion |  Growth A/B Testing |  Agile ROAM Board |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 20-40 min initial, dann laufend | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-6 | 3-15 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | ROAM Board, Owner List | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskAgileTrackingAlignment | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |