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| Criterion |  Growth A/B Testing |  Agile ROAM Board |  Product Discovery Assumption Mapping |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 20-40 min initial, dann laufend | 45-60 min | 30-60 min |
Participantsdifferent | 1-6 | 3-15 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | ROAM Board, Owner List | Assumption map, Test backlog, Risk ranking | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskAgileTrackingAlignment | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis |