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| Criterion |  Growth A/B Testing |  Agile ROAM Board |  Facilitation Alignment Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 20-40 min initial, dann laufend | 1-2 h | 1-5 Tage |
Participantsdifferent | 1-6 | 3-15 | 4-12 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | ROAM Board, Owner List | Alignment Map, Open Issues, Decision Questions | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskAgileTrackingAlignment | AlignmentStakeholdersStrategyFacilitation | ValidationExperimentsDemandGrowth |