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| Criterion |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |  Decision Making Assumption Surfacing |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 1-2 Wochen pro Iteration | 45-90 min | 25-40 min |
Participantsdifferent | 1-6 | 2-6 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report | Assumption List, Critical Assumptions, Learning Plan | Learning Card with evidence and next action |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryLearning |