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| Criterion |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |  Architecture Architecture Inception Canvas |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 Wochen pro Iteration | 1-2 h | 45-60 min |
Participantsdifferent | 1-6 | 2-6 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report | Inception Canvas, Risks, Goal List, Open Questions | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions | AlignmentArchitectureCanvas | AssumptionsRiskExperimentsValidation |