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| Criterion |  Growth A/B Testing |  Innovation Rapid Ideation |  Innovation Design Charrette |  Innovation Crazy 8s |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 5-20 min | Halber Tag bis mehrere Tage | 8-15 min |
Participantsdifferent | 1-6 | 1-20 | 10-50 | 1-10 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Ideenpool, Roh-Shortlist, Cluster | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationDivergenceSpeed | BrainstormingWorkshopCollaborationIdeation | BrainstormingSketchingSpeedDivergenceDesign sprint |