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| Criterion |  Growth A/B Testing |  Delivery RAID Log |  Agile ROAM Board |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 30 min Setup, dann laufend | 20-40 min initial, dann laufend | 1-5 Tage |
Participantsdifferent | 1-6 | 1-3 maintaining, briefing for everyone | 3-15 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | RAID Log, Status Report Source | ROAM Board, Owner List | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskTrackingStakeholdersGovernance | RiskAgileTrackingAlignment | ValidationExperimentsDemandGrowth |