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| Criterion |  Growth A/B Testing |  Delivery RAID Log |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 1-4 Wochen | 30 min Setup, dann laufend | 1-3 h | 45-60 min |
Participantsdifferent | 1-6 | 1-3 maintaining, briefing for everyone | 1-5 | 2-8 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | RAID Log, Status Report Source | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskTrackingStakeholdersGovernance | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |