View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth A/B Testing |  Product Discovery Pretotyping |  Product Discovery Test Card |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | Stunden bis wenige Tage | 20-35 min | 1-5 Tage |
Participantsdifferent | 1-6 | 1-4 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Test Card with a pre-set threshold | Interest Metrics, Conversion Signal, Learning Note |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | ValidationDemandMVP | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth |