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| Criterion |  Growth A/B Testing |  Product Discovery Pretotyping |  Business Strategy 5-Minuten VC-Check |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 1-4 Wochen | Stunden bis wenige Tage | 5-15 min | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 1-6 | 1-4 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | ValidationDemandMVP | StartupValidationCompetition | LeanStartupValidationMVP |