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| Criterion |  Growth A/B Testing |  Decision Making OODA Loop |  Product Discovery Test Card |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 15-60 min je Zyklus | 20-35 min | 1-2 h |
Participantsdifferent | 1-6 | 1-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Situation Assessment, Decision Loop, Action Updates | Test Card with a pre-set threshold | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | DecisionChangeLearningStrategy | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis |