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| Criterion |  Growth A/B Testing |  Product Strategy OKRs |  Product Discovery Experiment Canvas |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 h Setup | 30-60 min | 2-3 h |
Participantsdifferent | 1-6 | 2-20 | 1-5 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | OKR set, Measurement plan, Review cadence | Completed Experiment Canvas, Success Metric | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GoalsAlignmentOutcomesMeasurement | ExperimentsValidationDiscoveryHypothesis | CanvasHypothesisOutcomesDiscovery |