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| Criterion |  Growth A/B Testing |  Agile NoEstimates |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When estimating slows a team down more than it helps, it shifts the focus to flow, small slices, and real lead time. It sorts work by value, risk, and delivery ability. The result is captured as Throughput Data, Flow Forecast, and Slicing Rules. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | laufend | 1-3 h | 45-60 min |
Participantsdifferent | 1-6 | 2-12 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Throughput Data, Flow Forecast, Slicing Rules | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | EstimationForecastingFlow | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |