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| Criterion |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Product Discovery Smoke Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 45-75 min | 1-5 Tage | 25-40 min |
Participantsdifferent | 1-6 | 2-8 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Interest Metrics, Conversion Signal, Learning Note | Learning Card with evidence and next action |
Tags2 shared | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryLearning |