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| Criterion |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Decision Making OODA Loop |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 45-75 min | 15-60 min je Zyklus | 25-40 min |
Participantsdifferent | 1-6 | 2-8 | 1-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Situation Assessment, Decision Loop, Action Updates | Learning Card with evidence and next action |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | DecisionChangeLearningStrategy | ExperimentsValidationDiscoveryLearning |