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| Criterion |  Growth A/B Testing |  Innovation Morphological Analysis |  Innovation Crazy 8s |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 8-15 min | 5-20 min |
Participantsdifferent | 1-6 | 2-8 | 1-10 | 1-20 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Morphological Box, Concept Combinations, Idea Shortlist | Sketch Set, Idea Shortlist, Direction Options | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | IdeationInnovationCreativity | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeationDivergenceSpeed |