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| Criterion |  Growth A/B Testing |  Innovation Morphological Analysis |  Product Discovery Assumption Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 45-60 min | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Morphological Box, Concept Combinations, Idea Shortlist | Assumption map, Test backlog, Risk ranking | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | IdeationInnovationCreativity | AssumptionsRiskExperimentsValidation | BrainstormingIdeationCreativityRisk |