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| Criterion |  Growth A/B Testing |  Business Strategy McKinsey 7S |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 1-6 | 3-12 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Async | Workshop | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | 7S Assessment, Alignment Gaps, Change Actions | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OrganizationStrategyAlignmentChange | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |