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| Criterion |  Growth A/B Testing |  Business Strategy McKinsey 7S |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-6 | 3-12 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | 7S Assessment, Alignment Gaps, Change Actions | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OrganizationStrategyAlignmentChange | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |