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| Criterion |  Growth A/B Testing |  Innovation Lean Startup |  Product Discovery Smoke Test |  Product Discovery Pretotyping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 1-5 Tage | Stunden bis wenige Tage |
Participantsdifferent | 1-6 | 2-8 | Nutzertraffic | 1-4 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Interest Metrics, Conversion Signal, Learning Note | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | ValidationExperimentsDemandGrowth | ValidationDemandMVP |