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| Criterion |  Growth A/B Testing |  Innovation Lean Startup |  Innovation Design Sprint |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 4-5 Tage | 45-60 min |
Participantsdifferent | 1-6 | 2-8 | 5-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Prototype, Test Findings, Decision Rationale | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | Design sprintPrototypeValidationInnovation | AssumptionsRiskExperimentsValidation |