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| Criterion |  Growth A/B Testing |  Innovation Lean Startup |  Product Discovery Assumption Mapping |  Product Strategy Lean Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 45-60 min | 45-90 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Assumption map, Test backlog, Risk ranking | Lean Canvas, Core Assumptions, Experiment Backlog |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | AssumptionsRiskExperimentsValidation | StartupLeanAssumptionsBusiness model |