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| Criterion |  Growth A/B Testing |  Innovation Lean Startup |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 2–4 h review as a planning range; preparation and evaluation additional | 45-60 min |
Participantsdifferent | 1-6 | 2-8 | Designers, developers as users, and facilitation | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | ArchitectureEngineeringFeedbackValidationTasks | AssumptionsRiskExperimentsValidation |