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| Criterion |  Growth A/B Testing |  Innovation Lean Startup |  Architecture Architecture Communication Canvas |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 60-120 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | ArchitectureCommunicationStakeholdersCanvas | ValidationExperimentsDemandGrowth |