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| Criterion |  Growth A/B Testing |  Product Discovery Landing Page Test |  Product Discovery Learning Card |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-5 Tage | 25-40 min | 1-3 h |
Participantsdifferent | 1-6 | Nutzertraffic | 1-5 | 1-5 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Landing Page, Conversion Data, Learning Summary | Learning Card with evidence and next action | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationConversionMarketing | ExperimentsValidationDiscoveryLearning | AnalyticsConversionGrowth |