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| Criterion |  Growth A/B Testing |  Product Discovery Landing Page Test |  Product Discovery Fake Door Test |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-5 Tage | 1-5 Tage | 1-3 h |
Participantsdifferent | 1-6 | Nutzertraffic | Nutzertraffic | 1-5 |
Formatsame | Async | Async | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Landing Page, Conversion Data, Learning Summary | Click Data, Interest Signal, Learning Decision | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationConversionMarketing | ValidationExperimentsDemandDiscovery | AnalyticsConversionGrowth |