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| Criterion |  Growth A/B Testing |  Knowledge Modeling Knowledge Mapping |  Product Discovery Test Card |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 20-35 min | 45-60 min |
Participantsdifferent | 1-6 | 3-12 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Knowledge Map, Critical Knowledge Areas, Transfer Plan | Test Card with a pre-set threshold | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | KnowledgeMappingRisk | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |