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| Criterion |  Growth A/B Testing |  Operations Kaizen Event |  Product Discovery Smoke Test |  Operations PDCA Cycle |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 0.5-5 Tage | 1-5 Tage | 1 h bis mehrere Wochen |
Participantsdifferent | 1-6 | 4-10 | Nutzertraffic | 1-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Kaizen Charter, Waste List, Improvement Experiments, Standard Work Update | Interest Metrics, Conversion Signal, Learning Note | PDCA Log, Experiment Plan, Learning Outcome, Standard Change |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | LeanContinuous improvementOperations | ValidationExperimentsDemandGrowth | Continuous improvementLeanExperiments |