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| Criterion |  Growth A/B Testing |  Product Strategy Impact Mapping |  Product Discovery Learning Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 25-40 min | 1-5 Tage |
Participantsdifferent | 1-6 | 3-8 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Impact Map, Outcome Hypotheses, Delivery Options | Learning Card with evidence and next action | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OutcomesStrategyBehaviorPlanning | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandDiscovery |