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| Criterion |  Growth A/B Testing |  Product Strategy ICE Scoring |  Delivery Cost of Delay |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 90-180 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 3-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List | CoD Table, Prioritization Sequence | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision | PrioritizationDeliveryEconomicsDecision | ValidationExperimentsDemandGrowth |