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| Criterion |  Growth A/B Testing |  Growth Hooked Model |  Product Discovery Assumption Mapping |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | Multiple workshops over several weeks | 45-60 min | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Hooked loop, Trigger map, Reward design, Ethics check | Assumption map, Test backlog, Risk ranking | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthBehaviorRetention | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis |