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| Criterion |  Growth A/B Testing |  Growth Growth Experiment |  Systems Thinking Evaporating Cloud |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-2 Wochen | 60-120 min | 45-60 min |
Participantsdifferent | 1-6 | 1-6 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning | Theory of ConstraintsAssumptionsSystems thinking | AssumptionsRiskExperimentsValidation |