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| Criterion |  Growth A/B Testing |  Product Strategy GIST Planning |  Product Discovery Smoke Test |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Goal | 1-5 Tage | 1-3 h |
Participantsdifferent | 1-6 | 3-10 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Goals, Idea bank, Step-project list, Tasks, Learning reports | Interest Metrics, Conversion Signal, Learning Note | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RoadmapOutcomesPlanningExperiments | ValidationExperimentsDemandGrowth | AnalyticsConversionGrowth |