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| Criterion |  Growth A/B Testing |  Growth Funnel Analysis |  Architecture Risk Storming |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 60-90 min | 45-60 min |
Participantsdifferent | 1-6 | 1-5 | 4-12 | 2-8 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Annotated Diagram, Prioritized Risk List, Action Backlog | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | RiskArchitectureWorkshopValidation | AssumptionsRiskExperimentsValidation |