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| Criterion |  Growth A/B Testing |  Growth Funnel Analysis |  Systems Thinking Evaporating Cloud |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 60-120 min | 45-60 min |
Participantsdifferent | 1-6 | 1-5 | 2-8 | 2-8 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | Theory of ConstraintsAssumptionsSystems thinking | AssumptionsRiskExperimentsValidation |