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| Criterion |  Growth A/B Testing |  Growth Funnel Analysis |  Decision Making Decision Rights Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 90-180 min | 45-60 min |
Participantsdifferent | 1-6 | 1-5 | 4-12 | 2-8 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Rights Matrix, Agreement | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | DecisionGovernanceAlignmentResponsibility | AssumptionsRiskExperimentsValidation |