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| Criterion |  Growth A/B Testing |  Decision Making Force Field Analysis |  Product Discovery Test Card |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 20-35 min | 1-2 h |
Participantsdifferent | 1-6 | 3-12 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Force Field Map, Change Levers, Risk Notes | Test Card with a pre-set threshold | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ChangeDecisionStrategy | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis |