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| Criterion |  Growth A/B Testing |  Growth Flywheel |  Product Discovery Smoke Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 60-120 min | 1-5 Tage | 30-60 min |
Participantsdifferent | 1-6 | 3-8 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Interest Metrics, Conversion Signal, Learning Note | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthRetentionConversion | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis |