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| Criterion |  Growth A/B Testing |  Business Strategy 5-Minuten VC-Check |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 5-15 min | 45-75 min | 30-60 min |
Participantsdifferent | 1-6 | 1-5 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | StartupValidationCompetition | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |