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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighLowLowLow
Timedifferent
1-4 Wochen5-15 min45-90 min30-60 min
Participantsdifferent
1-61-52-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation stepAssumption List, Critical Assumptions, Learning PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
StartupValidationCompetition
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryHypothesis
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